Tahiti Tourism
Challenge
Encouraging consumers to return to Tahiti's other islands as they believed it is a once in a lifetime trip
Solution
Survey past customers on returning to Tahiti as it was known as a honeymoon and anniversary destination
Create identities and personalities for selected islands in newspaper travel sections and an internet campaign
Result
Increased visits to Moorea, Rangiroa, Raitea and Bora Bora.
www.tahiti-tourisme.com
Bevery Hills Tourism
Challenge
Increased competition from nearby new shopping area The Grove
Solution
Created a calendar of signature event driven jazz events on Thursday evenings and creating a
new informational website
Result
Increased traffic by 31% on Thursday evenings and various increases in sales at retailers were reported
www.beverlyhillstourism.com
Fairmont Hotels & Resorts
Challenge
Increase revenue at five California properties with limited marketing budgets
Solution
Used strategic special packages and events with all five California properties in creating a media and communications plan to upscale consumers in key U.S. cities as well as working with the regional and corporate office resources
Result
Increased "Heads in beds" - sold out weekends, holidays and key summer periods
www.fairmont.com 